Fishing Where The Fish Are

We've been extremely busy at MeetMoi over the last few months. We have completely redesigned our user experience (for both WAP and WEB), added some great technical features, tweaked our marketing strategy, optimized our internet advertising, and came pretty close to saving the world. But the most important action over the past few months has been the addition of an AWESOME new member to the MeetMoi team – me. I'm Adam Gillman (aka “The Gillmanator”). I'm 23 years old, incredibly good looking, and the marketing manager at MeetMoi. Over time, I will be posting much more information about me but for now I would like to share a specific topic with all of you – the notion of “fishing where the fish are."

What's a “fish” you ask? Well, aside from being an aquatic vertebrae that is capable of swimming through water by utilizing its fins, we define a fish as an ideal user. The ideal user to MeetMoi is someone who is tech savvy, is familiar with browsing the mobile web, and is willing to experiment with new services.

A few weeks ago, we decided to experiment with customer acquisition and asked ourselves “where are the fish?” After some serious concentration, arguments, pillow fights, tequila shots, and games of “Operation,” we found a new lake to fish in. Since we knew we wanted users who would be familiar with browsing the web on their phones, we looked into those lakes which would be the most crowded (I'm getting symbolic here, I hope you're keeping up) and decided that mobile web advertising could be a great opportunity for us to explore.

So far, this has been a massive success. For all of you entrepreneurs who have been hesitant about investing in mobile web advertising, do not hesitate anymore. The mobile web is growing by leaps and bounds:

• There are some great ad networks out there and a lot of premium publishers that are more than willing to set up direct deals
• The mobile web has become the ultimate source for busy Americans – since people always have their cell phones on them, they are increasingly turning to the mobile web for entertainment and information on the go.
• We are not far from the wide introduction of location based advertising – it is the recreation of the internet and it's starting right now!
  

I guess what I'm saying is if mobile web advertising got into a fight with Spiderman, mobile web advertising would win. So stake out a good spot to fish people. Pretty soon there might not be a good place to stand. You'll hear from me soon.

Gillmanator out.