While we’ve yet to start spending marketing dollars, I thought I’d share with you some of our marketing strategy as we look to grow our subscription base. One point of focus for us is a “hub and spoke” affiliate model: a structure that has worked so successfully for so many companies in so many different verticals.
Here’s how this model works. We have already built web services for any community or dating site to use our functionality in a customized way, complete with partner branding. Each partner can configure its user experience within defined parameters. Regardless of where they join, all new members become part of a common userbase so one partner’s members can text, flirt, and meet with another’s partner’s members.
With this functionality built, we are now looking to add new partners. We believe a good partner is any site whose visitors would enjoy a topnotch dating experience. If you operate a media publication, we can fill your dating void and address a community need. Just as importantly, we can offer co-branded functionality your company wouldn’t be willing to build on its own.
Shortly, we’ll announce our first major deals. For now, you can continue with us at www.meetmoi.com. In the future, my hope is you’ll see us everywhere.
